FOR REAL ESTATE AGENTS & TEAMS
Real estate CRM
for the first call and the next.
GoCRM is a real estate CRM for agents and teams. Call and text from your business number, see where every lead comes from, schedule showings, and automate follow-up from your desk or your phone.
A property inquiry
A first conversation
A home showing
A future referral
BUILT AROUND YOUR DAY
Remember the details that make a place feel right.
The neighborhood, the timing, the extra room. Keep the details from each conversation beside the contact so your next call feels like a continuation—not another introduction.
- Keep buyer and seller preferences in custom fields
- Coordinate showings, calls, and next steps
- See the source behind every new relationship
Sample contacts and stages, tailored to your industry.
RESPONSIVE BY DESIGN
Keep the door open between showings.
Welcome new inquiries, follow up after a visit, and check in when plans change. Build a consistent rhythm around the relationship while leaving room for your personal advice.
See how follow-up connectsWhat a real estate CRM should do for agents and teams.
Real estate leads come from your website, ads, signs, open houses, and referrals, and they expect a fast reply. A real estate CRM keeps every buyer and seller in one place with their preferences, conversations, and next step, so follow-up happens on time even when you are out showing homes.
Track every call back to its source
Give each campaign, sign, or listing ad its own tracked number. Calls and form inquiries land on the contact record with the source attached, so you know which marketing brings in clients.
Marketing AttributionText and call from your business number
Two-way texting and calling from the browser or the mobile app keep every conversation in the contact history, so anyone on your team can pick up where you left off.
Text MessagingSchedule showings in fewer messages
Share a booking link, sync Google or Microsoft 365 calendars, and send reminders, with each showing saved to the buyer record.
Calendar & TasksFollow up after every showing
Start follow-up automatically after a showing, a new inquiry, or a stage change, and keep in touch with past clients so they think of you when it’s time to refer someone.
Marketing AutomationTHE TOOLS BEHIND THE RELATIONSHIP
Real estate CRM tools
for agents on the move.
Answer the call wherever you are.
Call and receive calls through your business number from a laptop or phone, with call history and recordings on the contact.
Take a closer look Text MessagingStay one message away.
Use two-way texting from your business number to keep quick questions and replies in the customer history.
Take a closer look Email MarketingStay relevant long after the visit.
Create focused newsletters and useful updates for contact segments, from active buyers to past clients.
Take a closer lookA FEW GOOD QUESTIONS
Real estate CRM
questions, answered.
Start with the way you work today. Build a more connected next step.
Talk through your setupWhat is a real estate CRM?
A real estate CRM is customer relationship management software for agents, teams, and brokerages. It stores buyer and seller contacts with their preferences, tracks where each lead came from, and keeps calls, texts, emails, and showings together so follow-up stays consistent.
Does GoCRM include call tracking for real estate?
Yes. Use tracked phone numbers for your website, ads, signs, or campaigns. Calls are logged to the contact with their source, and your team can call back from GoCRM with the full history in view.
Can I use it on my phone between showings?
Yes. GoCRM works in the browser and on mobile, including business calling and texting, so you can reply to a new lead or update a contact between showings.
Can a real estate team share leads?
Yes. Assign leads to agents automatically or by hand, set up your own pipeline stages, and give team leaders a shared view of activity and follow-up.
Can we organize buyers and sellers separately?
Yes. Use custom fields, stages, and filters to reflect the relationships your team manages. Keep preferences and next steps connected to each contact.
Can we follow up after a showing or open house?
Create reusable messages and workflows for your follow-up process. Schedule a personal call, send a helpful email, or create a task for the assigned agent.
Does GoCRM automatically sync our property listings?
This page shows customer and sales workflows, not a native listing feed. Bring your website, listing tools, and lead sources to the demo so the team can confirm what can be connected.
FROM THE GOCRM JOURNAL
Keep your real estate follow-up moving.
Texting, call tracking, and team guides for real estate agents.
YOUR NEXT CHAPTER STARTS HERE
Make the next move feel a little more personal.
A personal walkthrough, built around your team.
Industry photography and product previews are illustrative. Customer names, conversations, and workflows are examples.