Why text messaging matters in real estate
Real estate text marketing serves an important purpose. It cuts down on the turn-around time. When buyers, sellers, and real estate agents stay in touch on-the-go, closing deals becomes more efficient and profitable.
Text marketing offers three main advantages:
- Texts are sent and received swiftly
- Texts are opened and read in a flash
- Texts stay in the inbox longer than email
Real estate customers openly favor text messaging so much that almost half of the messages receive a positive reply from them. The wait in-between is just 90 seconds on average. In a bleak contrast, if four real estate emails are sent out, clients are likely to open just one.
Real Estate Text Messaging – A Game of Time
Real estate text marketing is here to stay. It works on principles of social communication and time management. You need not live and breathe technology to make use of text messaging.
Seamless communication throughout the sales process
Real estate brokers who use mobile devices like phones and tablets can seamlessly adapt to text marketing.
Besides creating texts for customers, using a CRM can give you the advantage of automated messages and responders. You will never miss an important response from prospective buyers and sellers.
Whether it’s a new listing on the block or a comprehensive free-of-cost report, texting keeps your customers invested every step of the way. Coupled with images of the property or location, or a video tour of their next new home, SMS marketing for real estate adds a personal touch hardly matched by other means. Texting draws the customer in deeper and heightens the likelihood of their doing business with your firm.
Better engagement with all parties involved
One of the easiest ways to sustain customer interest is to consolidate the process and make it easy for them to engage with you. When combined with a complete and in-depth customer relationship management (CRM), text marketing can get streamlined.
There is no need to toggle between platforms, chase misplaced data or pay for extra tools. GoCRM puts texting, calling, email and marketing automation in one place, so more leads convert and more deals close.
Top reasons why a CRM with text marketing works wonders for real estate
1. The best text marketing platforms are also the easiest to use, so even agents who are new to texting get value from them quickly.
2. Text messages add a friendly touch to customer interactions and they are more social than emails.
3. Text marketing with a CRM helps you better plan your texts, keep your customers engaged and stock up on unique solutions to common problems.
If the above is not enough, consider as many as 40% of prospective buyers choose texting to connect with brokers. It is no surprise text messaging has emerged as the preferred mode of communication in the real estate industry.
Keep your texting compliant
Text only people who have opted in, include your name and company in the first message, and honor opt-out replies such as STOP right away. In the US, register your business number for A2P 10DLC so carriers deliver your messages, and keep each contact’s consent on their record so the whole team respects it.
Clearly, the benefits of text marketing in real estate cannot be overstated. Having a solid system that monitors and tracks all these messages is a no brainer. That’s why it’s important to choose a real estate CRM with text messaging at its core. With GoCRM, every text, call and email sits on the contact record, so your team can respond faster and plan each next step with full context. Book a GoCRM demo to see it in action.