GoCRM Journal

Better systems make better follow-up.

Practical guidance for turning customer data, conversations, and automation into a healthier sales pipeline.

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Ideas you can put to work.

Industry

Essential Email Marketing Templates for Physical Therapy

Email marketing isn’t new, but it is still a vital tool for any business, physical therapy clinics included. This tried and trusted channel is extremely cost-effective and allows for a high degree of automation at an enormous scale. With our help, your practice can also make the most of email to drive efficiency. An email … Read more »

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CRM

What Are Marketing as a Service Companies?

When you’re spending yet another late-night Googling ‘best marketing strategies for my business’ and ‘how to send profits soaring’ the options can feel overwhelming. Agencies remind you of the time you got stuck in a merciless contract like those ankle chains they use in Saw. Finding the right freelancer will probably take 4 – 8 … Read more »

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Industry

7 Ways to Automate Marketing for Mutual Funds

When you get a new lead, you have to do a lot of work to get that lead to buy something from you. You have to send them email after email, call them on the phone, and maybe even write them a letter. You can do all of that by yourself, but it will take up a lot of your time. If you use GoCRM, it will do all of that work for you.

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CRM

How To Combine the Power of CRM and Email Marketing

There is a whole set of optimization and personalization that can be done with email marketing automated CRM features. You can easily collect the lead generation data, segment your email contacts, find qualifying leads with ease and make sure your efforts are focused on high return tasks. This blog post explores most CRM email marketing features in detail.

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Industry

7 Ways to Automate Marketing for Solar

Solar energy CRM marketing automation can help you save time, accomplish more, and realize a higher ROI than if you tried to accomplish the same task manually. Use GoCRM in order to work smarter, not harder, for your solar energy business.

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Industry

How to Get Started with Senior Insurance Marketing & SMS

As part of your senior insurance marketing strategy, text messages can reach more people, generate more leads, and earn more trust than would be possible through more traditional means. Take a closer look at the power of text messaging in insurance marketing, and how integrating SMS with your CRM can make you more effective, without adding more work.

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Industry

7 Ways to Automate Marketing for HVAC

HVAC marketing automation can transform your business. Use GoCRM as your HVAC CRM for sales and marketing improvements that will boost your ROI and build trust with your consumers this year.

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CRM

How to Use CRM More Effectively?

Make use of the insights gained to enhance your customer experience and incorporate CRM into your marketing activities. Here are some steps to get started with using your CRM.

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Industry

How a Mortgage CRM Saves You Money

By using automated processes, capturing every lead, focusing your marketing, delivering granular analytics, and earning more leads and conversions, GoCRM can help you do more without spending more.

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Automation

How Automation Improves Customer Service Response Time

Failure to promptly provide customer service has serious repercussions for businesses. When you can track FRT, FCRR, customer journeys, points of origin, and more, you gain a complete picture of your customer’s desires, interests, pain points, and interactions.

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Industry

2021 Guide to Marketing Automation for Real Estate

Marketing automation for real estate can be a valuable tool for maximizing your success while reducing your overall workload. With a single platform capable of doing everything from automating workflows to managing team members, you can save time and effort while getting more done.

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CRM

Top 7 Geolocation CRM Apps for Salespeople

Small businesses can make use of geolocation in order to enhance their sales and marketing operations. If you have never given so much thought towards geolocation with respect to CRM, start doing now. Here are some ways geolocation helps your sales team.

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Industry

7 Ways to Automate Marketing for Credit Repair

The right automation can help you along every stage of earning leads, scheduling appointments, and implementing credit repair tasks by using processes and workflows that are implemented by your CRM. Here are 7 ways to how credit repair specialists can automate their marketing efforts.

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CRM

How to Get Started With Instant Lead Distribution To Your Sales Team

If you run a successful lead generation operation, you will agree with us that just generating leads is not enough. You also need to manage and distribute them properly among your sales reps. And what’s even more important nowadays, is that you have to do it immediately. So, how can you make sure your leads are getting distributed fairly, promptly and accurately to the right sales rep, at the right time? That’s when software helps you out. Say hello to lead distribution technology.

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Automation

5 Ways to Get More Leads Using Automation

A full-funnel CRM like GoCRM allows you to save time and sell more by automating many aspects of the lead generation process. By creating email marketing campaigns, lead generation workflows, SMS marketing strategies, automated lead qualification, and call tracking, you can save time and ease the burden on your sales team while dramatically improving your lead generation efficiency.

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Industry

Why Mortgage Officers Need A Lead Management System

Lead generation and management are some of the challenging tasks for a mortgage officer. While the conventional methods are outdated, the newer methods need a healthier approach to managing leads. That’s when lead management becomes important.

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Industry

7 Ways to Automate Marketing for Mortgage

Improve your mortgage leads’ customer experience and your productivity with automated marketing and sales through with CRM technology. It will save you time and effort while giving you greater insights into your leads and their journeys.

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Industry

Stop Paying for Real Estate Leads (Do This Instead)

Real Estate leads are not difficult to come by. Businesses covet them, brands chase them and ads target them. They are purchased regularly. But how do they fare in the sales funnel? Today, CRM has emerged as a go-to solution for real estate businesses.

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CRM

What is Lead Management and How to Get Started?

Lead management is a process that tracks and manages prospective leads into becoming buyers. It helps you design an enhanced sales cycle, cut wastage, and widen your reach. Coupled with CRM software, the process has undergone a complete upgrade and has businesses working smarter, maximizing the output of their campaigns, and avoiding pitfalls like missed or forgotten leads.

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Messaging

Small Business Call Tracking

When a customer calls your business, you need to know how they learned about you. Business call tracking provides this answer. This marketing tactic gives you an accurate way to track phone calls from both online and offline marketing efforts for a very reasonable cost.

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CRM

Digital Transformation During Covid-19 Times

The key to digital transformation success is your CRM. This tool allows you to identify the right approach, facilitate a multi-channel strategy, and enable personalization. DT is particularly important in the time of COVID-19, when people are increasingly spending time online rather than making in-person appearances at businesses.

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Industry

SMS Message Examples For Mortgage Lenders

Whether it’s reaching out to them for the first time or communicating with them during the loan approval process, homebuyers expect the level of communication to be top-notch, timely and convenient. So, the big question is- what is the best way of communicating with prospective homebuyers in today’s complex mortgage market?

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CRM

Why CRM Projects Fail?

You do not have to become a CRM failure statistic. When applied correctly, a CRM can be an invaluable tool for improving the efficiency and success of your customer relationships. Understand the potential cause of CRM implementation failure, and know how to avoid them. Then, find a customizable, flexible, and state-of-the-art CRM, like GoCRM, to match to your organizational workflows, capabilities, processes and goals in order to enjoy all that a CRM has to offer your business.

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CRM

5 Reasons Why You Should Not Get a ‘Free’ CRM Software

“Free” CRMs may look good upfront. However, in the end the vast majority of businesses will benefit from choosing a paid option instead. Paid alternatives allow for more users, deliver a full suite of customizable features, and offer total integration for one transparent cost.

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CRM

Marketing Attribution

GoCRM offers advanced marketing tracking features that collect valuable in-depth data and help you find out exactly how you should adjust your marketing strategies to increase their results.

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CRM

7 Ways CRM Software Can Be Used For Marketing Purposes

CRM for marketing delivers the most detailed and organized analytics possible for your marketing team by tracking the origin of every lead, the quality of that lead, and the revenue generated by that lead. With the right CRM, there is no guesswork about the success of your marketing.

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CRM

What Is CRM Software Designed To Do?

A CRM software is a powerful addition to any company’s sales and marketing teams because it enables the efficient, transparent collection and utilization of customer data. As a result, it drives greater customer engagement, interaction, and support.

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CRM

Zapier Integration

Zapier allows you to connect the many apps you use daily and eliminates the repetitive busywork required between them. Currently, there are 750+ apps that can be linked to your GoCRM account through Zapier in the form of Zaps. For more information on Zapier and how it works check out their website. In order to … Read more »

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Industry

Home Builder CRM Case Study

Customer Relationship Management Solution for Home Builders The thing that makes GoCRM such a unique Customer Relationship Management solution is that it’s more than just CRM, it boasts a powerful combination of sales and marketing features. Because it has been built with the purpose of streamlining sales processes, clients like Hosanna Construction & Realty usually … Read more »

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Messaging

Phone Manager

GoCRM’s phone manager allows you to manage your team’s phone lines and your marketing tracking numbers.

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Industry

5 Keys To Home Builder Lead Management

Home builder marketing in 2020 needs to make use of latest tools and technologies to guarantee success. Automated systems play a crucial role. Learn to make the most of your home builder marketing budget and improve your lead cycle.

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Messaging

Business Call Tracking Benefits

Call tracking benefits for businesses are immense. Call tracking helps improve your marketing ROI, cut off wasted marketing expense, convert more leads, and provide useful business insights.

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CRM

Top Marketing Segments You Should Be Using

What Are Segments in Business? Which Segments Your Business Should Be Using? The simple times of “one-size-fits-all” approach has passed. Now it is the era of customization & personalization. The more you know your audience the better you get to win their trust and basically their business. Technology has made people question if they are … Read more »

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Automation

Automations Beta Now Available

If you don’t have an immediate answer for that question, your sales team management process needs some work. Effective sales offboarding is beneficial for the rep who’s leaving, you as a sales manager, your sales team, and your customers.

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Automation

5 Marketing Automations Your Business Needs

Marketing automation is a very powerful tool that can boost your marketing to a whole new level, however, unfortunately, many marketers are not using marketing automation to its full capacity and in fact, some marketers don’t fully understand the term “Marketing automation” and how to get started with it. Marketing automation is, as the term … Read more »

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Messaging

Promotional or Transactional SMS – What’s Better For Brands?

Brands, organizations or businesses send text messages to their audiences to drive sales or awareness about specific products, services or events; or to automate customer interactions. There are important differences between promotional and transactional text messages, thus it’s crucial to understand these differences to execute better marketing campaigns.

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Industry

Real Estate CRM With Text Messaging

CRM Text Messaging is a profitable way for Real Estate businesses to communicate with clients and prospects in real time. Real estate text marketing serves an important purpose. It cuts down on the turn-around time. When buyers, sellers and real estate agents stay in touch on-the go, closing deals becomes more efficient and profitable.

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